At Storenvy, we love making our store owners happy. That’s why we’ve been working hard to find new ways to improve our product, and in turn, make your lives easier. Today, we’re excited to announce a store upgrade that’ll make launching and managing your store easier than ever!
What we’ve done:
- We’ve added a product search box.
- We’ve implemented pagination links.
- We’ve given you the ability to hide Collections from navigation.
- We’ve provided tons of new template options for custom HTML.
For the code ninja out there, you’ll be excited to to know we’ve expanded filters for manipulating strings of text in your theme as well as added new image sizes for use within it. You can also access the dimensions of product photos, banners, and your avatar via Liquid for template logic purposes.
All of these features require a theme update if you’ve customized the HTML of your theme. You can learn more about doing that here.
"Perfect for ugly sweater parties and meth labs!"
The television series “Breaking Bad" had its finale in September 2013, but that doesn’t mean it isn’t still influencing pop culture. At first, there were countless Halloween costumes inspired by the show. As of the last few days we can now add yet another movement supporting the show’s status as pop culture phenomenon: The “Breaking Christmas” sweatshirt from the Storenvy shop going by the same name.
Capitalizing on the appeal of the ugly Christmas sweater (hey, there’s even a Facebook page for the phenomenon) as well as the fan base around the show, the store owner has managed to combine two major trends (ugly sweater + “Breaking Bad”) in just one product (#winning). And if the last few days are any indication, he’s struck gold: He’s sold over 600 units of the product and had to announce the potential for a slight delay in shipping orders.
Fans of Breaking Bad and ugly Christmas sweaters everywhere need not fear, however: Storenvy is working to help the store get these awesome sweaters to everyone who has ordered. Stay tuned!
Snow falling gently on the roof. A warm fire keeping winter winds at bay. Sounds pretty amazing, huh? We think so, too. Fortunately, the joys of cabin-living don’t have to be confined to a winter retreat. In fact, carrying just a wee bit of cozy cabin with you is easy all season long if you keep your eyes open for products with super soft fabrics, rugged design elements, as well as colors and details inspired by the natural world.
Grab a little piece of nature.
There’s no better way to carry a little bit of the outdoors with you than to wear it around your neck. We love this Gold Antler Necklace from Violet Hill Boutique.
Wrap yourself in cozy.
When the weather outside is frightful, there’s no need to retreat—at least not when you’re wearing this super soft Bora Scarf from Peppermint. Made of eco-friendly Alpaca fleece from North Carolina, it looks and feels beautiful.
Declare your love for the outdoors—inside.
This deer string art from LittleBitz makes it easy to adore the outdoors whether you’re in a cabin, or your apartment in the city.
Write a love letter to nature.
…With these gorgeous colored pencils made from actual twigs. Or, if you’re hesitant to disturb their vibrant splendor, they also make a great display item.
Stay cozy, friends.
No matter how you decide to carry the feel of the cozy cabin with you during the remainder of the year, these products will at least give you the head start you need bringing a little piece of winter into your home.
Want more Cozy Cabin? Check out the Featured Collection!
A couple months ago, I was at Urban Air Market in the Lower Haight neighborhood in SF. It’s an outdoor marketplace for some of the Bay Area’s best small businesses. As I walked through the event, merchants and shoppers mingled. Their exchanges—business owners sharing stories, shoppers asking questions—I was reminded of my original vision for Storenvy, and it made me realize what more we could do to enhance the way people shop online.
Today I’m proud to introduce some big updates to the Storenvy Marketplace. Inspired by the experience of walking into a small boutique, we’ve evolved our shopping experience to help you discover brands with a story to tell. We’ve made it easier than ever to find truly one-of-a-kind products from stores that stand for something, and we’ve built a home for inspired goods unlike any other.
These updates revolve around the most important part of online shopping and selling: The human being. Our new Brand Pages provide an in-depth look at makers and store owners, showcase their unique products, tell their brand story, and show you pictures of their storefront or workspace. These changes represent our commitment to the idea that buying from brands with a story makes shopping more human, and makes the world a better place.
The all-new Storenvy: Driven by storytelling.
As we’ve worked to bring this vision to life, we’ve been fortunate enough to hear countless incredible stories from extremely creative business people. These were stories just lingering below the surface, just out of reach, waiting to be told. They needed a beautiful and inspiring place to be shared. So we built precisely that, and we’re incredibly excited about how it’s turned out.
But this is only the beginning. As of today, we’re piloting the all new Storenvy Featured Brands program with 100+ brands. In early 2014, we’ll be opening the program to every Storenvy store owner to tell their own story through their own words and photos.
Do you have a great brand story to tell? Tell us your story, and you just may make it into the Brand Story pilot program. Just fill out this form, and we’ll get back to you soon.
I’m excited about what the future holds for Storenvy. Thanks so much for being a part of this journey with us!
Oh, hey! You may have noticed, there’s a whole lot happening at Storenvy these days, like a new homepage experience, brand pages, and the launch of our awesome new feature, Collections!
We’re super stoked about all this newness and can’t wait for you to experience the new Storenvy!
STORENVY DEBUTS NEW BRAND PAGES, HOMEPAGE EXPERIENCE; FOCUSES ON CURATED PRODUCT DISCOVERY FROM EMERGING BRANDS
Storenvy launches ’Featured Brands’ and ‘Featured Collections’ on new, editorialized homepage, sheds light on authentic and emerging brands.
SAN FRANCISCO, CA – November 27, 2013 – Storenvy (Storenvy.com), the home of inspired and emerging brands where people discover, buy and sell things they love, unveils fresh new features today— perfectly timed for the holiday shopping season. A redesigned homepage fueled by the debut of over 100 “brand stories” and new, editorial features encourages strong connections between passionate brands and like-minded shoppers. Simply put, Storenvy is changing the way consumers discover new products by creating a more editorial experience backed by inspired brands with stories to tell. And with more than 60,000 brands and over two million products created and curated by Storenvy’s community, the possibilities are endless.
“It’s inspiring to see how brands are using our platform,” says Storenvy CEO and founder Jon Crawford. “We want our story to be about our users’ stories. And we’re evolving the overall experience to help consumers discover really interesting brands with truly awesome things to tell. We’re helping to bring these things to life.”
As part of the redesign, brands and their stories are now front and center within the Marketplace allowing users to not only discover inspired and emerging brands, but also to connect with the story and go behind the scenes with the brand and its products. Each brand page will now feature photographs of the makers and designers in action, stories of how their work came to be and their vision for the future. Storenvy will debut over 100 brand pages today and will feature two brands on the homepage each week.
The evolution of the Storenvy Marketplace experience began with the recent launch of the Collections feature, allowing users to keep groups of products bookmarked and organized (i.e. gifts, wishlists, etc.). The Marketplace homepage (originally launched in December 2012) now delivers more editorial content to the site, with Featured Brands and Featured Collections both represented above users’ personalized feed, which is generated from their Envies. Together, the new features paired with the existing social shopping aspect create a humanized e-commerce experience.
“Our community is filled with tens of thousands of amazing stories that are waiting to be told, and now our shopping experience lets brands tell them,” says Crawford. “More and more, people buy things because of their meaning and the story behind that thing - not just because of how it looks or what it costs. We’ve found that brands who are good at storytelling tend to be much more successful—and that inspired this evolution.”
To learn more about Storenvy, please visit Storenvy.com.
Storenvy is home to emerging brands and authentic goods. It’s a place where you can open a custom store at your own URL in minutes, and a social Marketplace where you’ll discover amazing things you can’t find anywhere else. Storenvy is changing the way consumers discover new brands and products by creating a social and community-driven experience fueled by inspired brands with stories to tell. Storenvy was founded in 2010 and has received $6.5 million in funding from Intel Capital, Spark Capital, First Round Capital and others. The company is based in San Francisco and is hiring. For more, take a peek inside at Storenvy.com.
Planes, trains, and automobiles: No matter how you’re getting where you’re going this holiday season, there’s no reason you can’t get geared up in style.
What you want to be: Comfortable. Plane cold? Get cozy in an eternity scarf that doubles as a head rest (seriously, try it). Look for one that’s billowy, and in a neutral color palette so it matches everything.
How you want to feel: Organized. You can’t leave home without your phone. Or your wallet. So why not just make those two things one? Best. Idea. Ever. And also—not a dream (just check out this leather iPhone 5 case and wallet combination).
How you want to look: Pulled together. Traveling can be exhausting, but we still want to arrive feeling and looking awesome. Pack a change of clothes in your carry-on so you can easily make a wardrobe switch when you arrive at your destination. Put your extras in this super sweet duffle from Black House Project.
When you want to arrive: On time. Connections, arrivals, and departures. You’ll be the master of all three when you’ve got on a super awesome and style-filled watch like this. Strap it on and tell some time like a boss.
What you want to capture: Lots of pics. But you don’t want to just swing that beautiful camera around wherever your travels take you. You want to carry it in a bright, beautiful bag that’ll keep your photo machine (aka, camera) safe and secure.
Want more? Check out our Geared Up for Travel Collection!
Once upon a time, guys had limited options when it came to expressing their personal style. Fortunately, things have changed. Work dress codes have relaxed. Men can finally be a bit more adventurous when it comes to expressing themselves through clothing and accessories. Still, a lot of dudes find the area of personal style to be a bit daunting.
Why? Well, for starters, there’s a lot out there—how do you even know where to begin?
That’s where we come in (with expert advice, of course). If you keep in mind these five simple rules, cultivating your own personal style is a lot more manageable and way more fun.
1. Mind your wrist. A good watch sets the tone for your entire outfit. And, if you’re just starting to figure out your personal style, it’s a great way to get some clues to the colors and aesthetics you’re most attracted to. For example, the band on this watch is black but has contrast stitching, making it super casual and easy to blend with a variety of different styles. Looking for something with a bit more personality? You don’t necessarily have to wear your watch on your wrist—a pocket watch can be an awesome alternative to the status quo.
2. Put your best foot forward. Don’t skimp on shoe quality: First off, you wear them every day. A pair of well-made shoes changes the way you walk, and thus, how you feel. Secondly? Everyone sees them. Unlike an accessory, shoes are front and center, so they’ve the potential to say a lot about your look. We love this refined pair from Mungia.
3. Bring a light jacket. Few guys wear traditional suits to the office these days, and while that’s probably a welcome change, a jacket can really finish an outfit. But it need not be formal to have impact. Even the start-up uniform—a hoodie over a t-shirt—can be a good look if you pick solid colors and elevated fabrics. We love the military look for daily wear.
4. Make a spectacle. Ok, you don’t really have to make a spectacle! But you can show some of your personal style through a pair of awesome eyewear (sunglasses or the prescription kind). Think it’s a trivial detail? Think again (this guy in Milan isn’t messing around)! If you tend to wear greys and a lot of black, eyewear is also a safer way to play with color. If you master this element of style, it’ll be easier to make major moves elsewhere in your wardrobe.
5. Bag it up. Man purses. Man bags. Whatever you want to call them, they’re a key element to expressing your own personal style. While we’re fans of Black House Project’s canvas bags, there are a ton of options out there to choose from. If you’re looking for something a bit more polished or work appropriate, choose something made of leather. Hardware makes a difference, too: The fewer the metal objects on a bag (think snaps, zippers), the more rustic and carefree it looks. Thankfully, guys have a lot more to choose from today than ever before, so the possibilities are endless.
Cultivating your style is really about finding areas you can master before graduating to more complex style statements. So pick one of the areas above and build on it; each successful attempt will allow you to make the next style jump, resulting in a perfectly pulled together expression of who you are.
Shopping and discovering unique products on the Storenvy Marketplace just got even more fun and addicting!
Starting today you will be able to start creating and building your own Collections of products from the Storenvy Marketplace. Think of Collections as a group of items that have a similar theme. “Wooden Wonders, Future Baby, Favorite Tees, Holiday Wishlist, Etc.”.
To add a product to a Collection simply hover the product card and click Collect. From here you can add it to a previous Collection or start a new Collection. You can also add products to Collections directly from the product details page.
By default, you’re the only one who can add products to your Collections but if you’d like, you can open your Collections up to collaborations with your Storenvy friends or the entire Storenvy community.
We hope you love the new Collections feature and we’d love to see all of the Collections you create. If you feel like you have an awesome Collection assembled shoot us a link to @storenvy. We’d love to check it out and collaborate with you!
‘Tis the season for holiday gatherings! Invites abound, and although they request nothing more than your mere presence, it isn’t good manners to show up empty-handed. Luckily, we’ve identified three ways of saying thanks to the party-thrower at your next holiday soiree.
#1 - Say thank you with: Oenophile awesomeness.
'Oenophile' is just a fancy term for someone who adores wine. And, with a name like that, you know the wine-lovers in your life are going to be a bit picky about the kind they drink. Rather than give them a bottle of wine they might not enjoy, we recommend gifting a related accessory. We love this multi-toned wine balancer from Reaves Woodworks. Your party-thrower can use it to store wine used on a daily basis, or for elevated decoration at a party.
Runner-up: The awesome Twisted Wine Stand from Crooked Corks.
#2 - Say thank you with: With rustic charm.
Ah, the phenomenon known as “wine ring.” Discovered post-party, it usually appears on your favorite table, or other porous surface that absorbs accidental spills like a thirsty sponge. One way to reduce their appearance over time? With these holiday appropriate pine beverage coasters, which radiate rustic charm without being too over-the-top.
Runner-up: Gorge tea towels from Artery. We like this one!
#3 - Say thank you with: A touch of typography.
OK, we’ll admit it: We cheated on this one. It’s actually two gifts in one, but the two-part package packs a one-two punch your host won’t soon forget. Here are the elements: This adorable porcelain soap dish from Artery and this super colorful ombre soap. Bonus? Every time your host uses the combination, they’ll be reminded of your kind gesture.
Runner-up: Super adorable Nautical Knot Soap from The Bower Studio.
Good party-throwers certainly don’t expect gifts. But in the spirit of the season, a little token of appreciation goes a long way. Not sure you want to spring for a larger thank you gift? It’s still ok to bring your host something you’ve made yourself—or something a bit more simple—such as a card. Whatever you decide, it’s sure to be appreciated!
You’ve got goals for your business. We want to help you reach them!
That’s why we’ve launched a brand spankin’-new component of Storenvy: The Store Owner Inspiration & Resources blog. Whether you’re looking for the basics on how to set-up shop, or need specifics related to running your business, the blog has it all. And it’s written by people in the know—real store owners as well as Storenvy staff who work with our community every day to make it amazing.
So, go on, check out the Store Owner Inspiration & Resources blog, and be sure to tell us what you think!