INNOVATE 2009, SAN FRANCISCO — Nov. 3, 2009 — Storenvy.com, an online store system and social shopping community, launches today at the PayPal X Innovate 2009 conference. Storenvy connects independent merchants with shoppers in a social setting.

Storenvy offers merchants worldwide a feature-rich and customizable online store that is completely free.

Storenvy’s social shopping features allow shoppers to interact and see each others’ tastes and comments on products across all stores, creating a crowd-curated selection of “Most Popular” items for new users to discover.

PayPal’s new Adaptive Payments application programming interface (API), the first from its open payments platform PayPal X, allows Storenvy shoppers to use one shopping cart and make one payment transaction, even when buying from multiple stores.

“Storenvy is democratizing e-commerce,” said Jon Crawford, Storenvy co-founder. “We’re bringing shoppers and sellers together in a setting that’s extremely interactive and very fun. We live in a time when online shopping should feel more like shopping in a real store. The new Storenvy site is a big step in that direction.”

“Storenvy is a great example of how the power of PayPal X can eliminate the complexities that come with global payments,” said Osama Bedier, PayPal’s vice president of platform. “Storenvy is one of the first adopters of PayPal’s new Adaptive Payments APIs, which give developers the tools to create breakthrough global payment services.”

“PayPal’s new system offers us a lot of advantages over other online payment options,” said Crawford. “We can now facilitate transactions between people on different sides of the world while making sure that our merchants get their money fast.”

In addition to social shopping and online stores, Storenvy also offers a high-quality screen printing service. Storenvy’s online stores can be offered for free on account of the profits brought in by Storenvy Printing, which is a favorite of many top apparel companies. Storenvy store owners are encouraged to use the company’s printing services when needed, but are not required to do so.

Storenvy helps shoppers give back by incorporating a feature called “Give at Checkout” by MissionFish, where purchasers can opt to add $1 or more to their order to support charities selected by Storenvy. Upon launch, Storenvy has partnered with Invisible Children, to help fight child slavery in Uganda.

Storenvy was created by three young entrepreneurs: Crawford, development; Nick Roccanti, business operations, and Scott Anderson, design; with no outside investment.

First of all, we want to thank you all for waiting so patiently for the launch of our DIY Stores. (Believe me, we’re excited, too!) To let you in on why they haven’t launched yet, here’s a little update…

As you know, we put loads of effort into creating our Store Admin Panel. Now, we’re working to make shopping just as fun and easy-to-use as having a store is.

With our “social shopping” features, we’re creating unique ways that shoppers can interact with products and with each other, enhancing their overall experience on the site. Many more details on that will come soon. We now plan to launch our DIY Stores and social features at the same time, because by combining these launches, that’s one less major change that we’ll have to interrupt all our users with.

As for when, we can’t yet promise a specific date, but let’s just say that if we’re not launching everything in the next month or two — we’ll be more upset than you!

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And just for fun…

From the Storenvy archives, here’s an error page that Scott designed as a joke ages ago. Too good not to share!